Episode 356

Brain Food - A Blue Ocean Example - S7 E23

Takeaways

  • The Big Bertha driver expanded the golfer market significantly.
  • Understanding non-customers is crucial for market growth.
  • Building customer confidence can lead to increased engagement.
  • Innovative products can attract new users to a sport.
  • Creating a welcoming environment encourages participation.

📖 Buy "Blue Ocean Strategy" by W. Chan Kim | Renee Mauborgne


Suggested Content

🎤 Ditch The Suits Podcast

🖥️ Ditch The Suits Website

🎙️ One Big Thing Podcast


Chapter Markers:

00:00 - Introduction to Unleashing Leadership

01:00 - The Big Bertha Golf Club Example

03:58 - Expanding Market Reach and Customer Confidence

07:50 - Building Customer Loyalty and the Red Ocean Effect

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Unleashing Leadership: Unlocking Greatness and Embracing Change

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About your host

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Travis Maus

Travis Maus is the Chief Executive Officer of S.E.E.D. Planning Group is a fee-only financial planning firm with over 30 employees and locations in New York and Tennessee.

He hosts Unleashing Leadership and co-hosts the award-winning Ditch the Suits Podcast. Ditch the Suits aim is to help listeners get the most from their money and lives.

He is passionate, unfiltered, and committed to building great businesses.