Episode 386

Choose Between Competition or Alternative Options - S7 E53

Takeaways

  • The Blue Ocean Mindset encourages looking beyond competition.
  • Shifting from competitors to alternatives opens new opportunities.
  • Leadership must redefine terminology to change perspectives.
  • Understanding non-customers is key to market expansion.
  • Red oceans can still attract new clients with the right approach.

📖 Buy "Blue Ocean Strategy" by W. Chan Kim | Renee Mauborgne


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Chapter Markers:

00:00 - Introduction to Blue Ocean Mindset

02:47 - Shifting Perspectives: Competitors to Alternatives

06:03 - Understanding Customers vs. Non-Customers

09:02 - Navigating Red and Blue Oceans

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Unleashing Leadership: Unlocking Greatness and Embracing Change

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About your host

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Travis Maus

Travis Maus is the Chief Executive Officer of S.E.E.D. Planning Group is a fee-only financial planning firm with over 30 employees and locations in New York and Tennessee.

He hosts Unleashing Leadership and co-hosts the award-winning Ditch the Suits Podcast. Ditch the Suits aim is to help listeners get the most from their money and lives.

He is passionate, unfiltered, and committed to building great businesses.