Episode 335

Do We Have A Blue Ocean? - S7 E2

Takeaways

  • The Blue Ocean Strategy focuses on creating unique value for clients.
  • Differentiation in financial services is often superficial.
  • True innovation comes from deep self-assessment.
  • Understanding client perspective is crucial for differentiation.
  • Cost is not just monetary; it includes opportunity costs.

📖 Buy "Blue Ocean Strategy" by W. Chan Kim | Renee Mauborgne


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Chapter Markers:

00:00 - Introduction to Unleashing Leadership

01:00 - Exploring Blue Ocean Strategy

02:27 - Defining the Blue Ocean for Seed Planning Group

04:54 - Deep Dive into Value Proposition

07:53 - Client Perspective on Differentiation

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About the Podcast

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Unleashing Leadership: Unlocking Greatness and Embracing Change

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About your host

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Travis Maus

Travis Maus is the Chief Executive Officer of S.E.E.D. Planning Group is a fee-only financial planning firm with over 30 employees and locations in New York and Tennessee.

He hosts Unleashing Leadership and co-hosts the award-winning Ditch the Suits Podcast. Ditch the Suits aim is to help listeners get the most from their money and lives.

He is passionate, unfiltered, and committed to building great businesses.