Help People Become Part of The Story

Takeaways

• The story and product are inseparable.
• Understanding the 'why' is crucial for business success.
• The journey of development is essential to product creation.
• Institutional knowledge cannot be easily replicated.
• Employee engagement is key to delivering the company story.
• A strong company narrative attracts the right talent.
• Customers want to feel like characters in the company story.
• People, not pitch books, drive customer connection.
• Investing in people transforms the product offering.
• Viewing employees as the product changes business dynamics.

📖 Buy "Build" by Tony Fadell -

https://www.amazon.com/Build-Unorthodox-Guide-Making-Things/dp/0063046067/ref=sr_1_1?crid=2GEU170W71WGG&dib=eyJ2IjoiMSJ9.Rs-FvZmSQsSu1X8DcQQ1ncFIlz7afDm_wNmFKKG-4ntqHeB4ALGPThHxvmZY3loQYTOMgcvu5gTY6KxgFgITlSUitY_qievRXBbHkg2a-x_eblYpwRKNe264L3x3OHRrq3cm88AvYnl5QHF-xtkoIY7dcRrRnQ7A7uNhnIYwRG7jnukmQuLKKehaxDhja0-6cUXLVEVgVPE1lf1ZMFkVTrQr6EJS6U-KKxVwxDEexPw.UsuRPNIJgNmexH3e_xuAfp_GZKxkxlKHikXxLFTX1P8&dib_tag=se&keywords=build+tony+fadell+book&qid=1722454453&sprefix=build+tony%2Caps%2C75&sr=8-1

Sponsors

🌱 S.E.E.D. Planning Group - https://www.seedpg.com/

🎙️ Ditch The Suits Podcast - https://www.ditchthesuits.com/

💻 NQR Media - https://www.nqrmedia.com/

🎙️ Cut Throat College Planning Podcast - https://www.nqrmedia.com/ctcp/cut-throat-college-planning

🎓 College Prep Bootcamp - https://www.sohteam.org/college-prep-bootcamp

🎙️ One Big Thing Podcast - https://www.nqrmedia.com/one-big-thing

Chapter Markers:

00:00 - Introduction to Unleashing Leadership

00:49 - The Interconnection of Story and Product

03:07 - The Journey of Development and Growth

06:15 - Understanding the Why Behind the Company

08:51 - People as the Core of the Story