Episode 367

The Importance of Getting the Price Right - S7 E34

Takeaways

  • Strategic pricing is essential for market success.
  • Target cost must align with profit margins.
  • Value innovation is key to creating a blue ocean.
  • Price can be a competitive advantage until loyalty is established.
  • Understanding customer behavior is crucial for pricing strategy.

📖 Buy "Blue Ocean Strategy" by W. Chan Kim | Renee Mauborgne

Suggested Content

🎤 Ditch The Suits Podcast

🖥️ Ditch The Suits Website

🎙️ One Big Thing Podcast


Chapter Markers:

00:00 - Introduction to Unleashing Leadership

01:00 - Strategic Pricing and Market Positioning

03:06 - Understanding Target Cost and Value Innovation

06:02 - The Role of Price in Business Strategy

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About the Podcast

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Unleashing Leadership: Unlocking Greatness and Embracing Change

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About your host

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Travis Maus

Travis Maus is the Chief Executive Officer of S.E.E.D. Planning Group is a fee-only financial planning firm with over 30 employees and locations in New York and Tennessee.

He hosts Unleashing Leadership and co-hosts the award-winning Ditch the Suits Podcast. Ditch the Suits aim is to help listeners get the most from their money and lives.

He is passionate, unfiltered, and committed to building great businesses.