You Can Change The Story

Takeaways:

• Market boundaries are often self-imposed and can be expanded.
• Changing the narrative is crucial for business innovation.
• Hiring should focus on character rather than just credentials.
• The Blue Ocean Strategy encourages looking beyond traditional markets.
• Intimidation can prevent potential customers from engaging with products.
• A structured methodology can help in project development.
• It's important to challenge societal perceptions in business.
• Credentials do not guarantee quality or integrity in hiring.
• Creating a customer journey that aligns with a new story is essential.
• Being a fiduciary should be a core value in business practices.

📖 Buy "Blue Ocean Strategy" by W. Chan Kim | Renee Mauborgne

Sponsors

🌱 S.E.E.D. Planning Group - https://www.seedpg.com/

🎙️ Ditch The Suits Podcast - https://www.ditchthesuits.com/

💻 NQR Media - https://www.nqrmedia.com/

🎙️ Cut Throat College Planning Podcast - https://www.nqrmedia.com/ctcp/cut-throat-college-planning

🎓 College Prep Bootcamp - https://www.sohteam.org/college-prep-bootcamp

🎙️ One Big Thing Podcast - https://www.nqrmedia.com/one-big-thing

Chapter Markers:

00:00 - Expanding Market Boundaries

02:55 - Reconstructing Perceptions in Business

06:11 - Hiring Beyond Credentials