Episode 360
You Can Change The Story - S7 E27
Takeaways:
- Market boundaries are often self-imposed and can be expanded.
- Changing the narrative is crucial for business innovation.
- Hiring should focus on character rather than just credentials.
- The Blue Ocean Strategy encourages looking beyond traditional markets.
- Intimidation can prevent potential customers from engaging with products.
📖 Buy "Blue Ocean Strategy" by W. Chan Kim | Renee Mauborgne
Suggested Content
Chapter Markers:
00:00 - Expanding Market Boundaries
02:55 - Reconstructing Perceptions in Business
06:11 - Hiring Beyond Credentials
