Episode 382

Make the Competition Quit - S7 E49

Takeaways

  • Blue Ocean Strategy is about finding untapped market spaces.
  • Creating new demand involves amplifying existing value.
  • Making competition irrelevant requires innovation and differentiation.
  • Leaders often resist change and dig in when faced with competition.
  • Shaming clients for their choices reflects poorly on businesses.

📖 Buy "Blue Ocean Strategy" by W. Chan Kim | Renee Mauborgne


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Chapter Markers:

00:00 - The Secret Blue Ocean Strategy

03:03 - Creating New Demand and Lifting Buyer Value

05:52 - Making Competition Irrelevant

08:56 - The Importance of Value in Client Relationships

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Unleashing Leadership: Unlocking Greatness and Embracing Change

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About your host

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Travis Maus

Travis Maus is the Chief Executive Officer of S.E.E.D. Planning Group is a fee-only financial planning firm with over 30 employees and locations in New York and Tennessee.

He hosts Unleashing Leadership and co-hosts the award-winning Ditch the Suits Podcast. Ditch the Suits aim is to help listeners get the most from their money and lives.

He is passionate, unfiltered, and committed to building great businesses.